Agile success: The MVP approach as a response to evolving market needs

Today’s market demands change at a pace that often outpaces the implementation of meticulously planned digital projects. Success requires swift action and adaptability. The Minimum Viable Product (MVP) represents a preliminary yet functional version of a product. With the MVP, user feedback can be collected and demand as well as viability tested. Based on this data, decisions can be made regarding further investment in product development or the pursuit of new promising ideas. In our company group we embrace the compelling MVP approach.