Headquartered in Münster, the Alliance Automotive Group (AAG) operates in the UK, France, Poland, Belgium, the Netherlands, and Germany, making it one of Europe’s largest independent aftermarket distributors of automotive parts and supplies. As Germany’s only provider of both OEM and IAM parts, AAG is dedicated to a clear, long-term growth strategy to shape the future of the automotive industry. Over 2,200 employees are engaged within AAG’s network of German sales companies.
CUSTOMER: ALLIANCE AUTOMOTIVE GROUP
INDUSTRY: Automotive Aftermarket
PROJECT: Customer Portal, Customer Ordering Portal, Single-Sign-On
SOLUTION: Individual software development
TECHNOLOGIES: Java, Angular
AAG’s network includes numerous sales divisions across Germany, each operating with distinct customer bases and sales networks. The challenge: to streamline order processing and centralize customer data, AAG decided to implement a unified, comprehensive ERP system. Upon receiving requests for parts, this system automatically calculates optimal pricing, incorporates it, and manages the entire route planning process. From fleet utilization to part retrieval from inventory to timely delivery, the system handles all logistics.
Despite operational differences, core processes across sales divisions are similar. Our task was to consolidate these essential processes and represent them in a single infrastructure accessible to buyers. Our objective? To enable the AAG Customer Portal to replace all legacy ordering systems, facilitating centralized order management on a shared platform.
Through close collaboration, an intuitive portal solution was developed in just eight months, replacing fragmented ordering systems across AAG sales divisions. An ERP-integrated, custom interface now allows easy access to customer data and inventory. To establish a robust foundation for the unified customer portal, we restructured user management to ensure seamless access to AAG’s connected systems now and in the future.
A standout feature? Customers can place orders based on specific routes. The system lets users query items in the ERP, add them to their cart, view item availability by warehouse, see prices, and select preferred delivery times. A comprehensive dashboard displays all essential information related to their AAG business interactions, including invoices, delivery notes, credits, orders, sales, and returns, with original documents retrievable directly from the archive.
Another convenient function enables users to request parts directly from the manufacturer, saving time and ensuring prompt and efficient part procurement. A special feature for end customers: they can grant their own clients access to the system, enabling them to calculate prices and resell parts directly through the portal.
The migration to the new ERP system and Customer Portal is currently ongoing and is being implemented in stages. Once the transition is complete across Germany, sales divisions throughout Europe will be gradually integrated.
